Ogilvy on Advertising by David Ogilvy

Told with brutal candor and prodigal generosity, David Ogilvy reveals: \n \n• How to get a job in advertising \n• How to choose an agency for your product \n• The secrets behind advertising that \n• How to write successful copy—and get people to read it \n• Eighteen miracles of research \n• What advertising can do for charities \n \nAnd much, much more.