The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by Dan S. Kennedy

Write Well to Sell Big! \n \nIn the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. \n \nAmong other things, he provides: \n \nCompletely updated text and examples \nGreat headline formulas \nNew exercises to spark creativity \nThe best way to use graphics \n \nKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.