{"title":"Urdu Books","description":"","products":[{"product_id":"hosly-jeet-jaty-hain-حوصلے-جیت-جاتے-ہیں-by-robert-h-schuller","title":"Hosly Jeet Jaty Hain - حوصلے جیت جاتے ہیں by Robert H. 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Despite receiving love from Zaman and his wife, Wali endures resentment from his adoptive brothers, Mukhtiyar and Bakhtiyar, and struggles with inner turmoil and a fragmented identity. Meanwhile \u003cstrong data-start=\"489\" data-end=\"497\"\u003eAmal\u003c\/strong\u003e, Zaman’s daughter, develops a deep bond with Wali. As secrets of his birth surface, Wali’s path shifts toward vengeance, ultimately evolving into self-discovery and redemption. The novel compellingly portrays themes of injustice, social stigma, love, and moral resilience\u003c\/p\u003e\n","brand":"SuperBooks Pakistan","offers":[{"title":"Default Title","offer_id":52782222639385,"sku":null,"price":2548.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3898\/0377\/files\/27496_photoroom_20250814_171245.jpg?v=1783429099"},{"product_id":"paisy-ki-nafsiyat-پیسے-کی-نفسیات","title":"PAISY KI NAFSIYAT \/ پیسے کی نفسیات","description":"\u003cdiv class=\"rte product-single__description\"\u003eپیسے کی نفسیات ( دولت کی طمع اور حقیقی خوشی کے بارے میں ابدی اسباق)\u003cbr\u003e\nمصنف مورگن ہاؤسل\u003cbr\u003e\nمترجم وقاص معظم جھوجہ\u003cbr\u003e\nصفحات 208 مجلد، معیاری طباعت کے ساتھ\u003cbr\u003e\nاس کتاب میں مصنف مورگن ہاؤسل پیسے کے ساتھ ہمارے غیر منطقی رویے کو واضح کرنے کے لیے دلچسپ کہانیاں استعمال کرتے ہیں۔ ہمیں یہ سکھایا جاتا ہے کہ پیسہ سائنس ہے جبکہ یہ کہانیاں، جذباتی مہارتیں ہیں۔ مورگن ہاؤسل میرے پسندیدہ مالیاتی مصنفین میں سے ایک ہیں۔ وہ وال اسٹریٹ جرنل اور دی موٹلی فول کے سابق کالم نگار ہیں، ذاتی مالیات کو عالمی اقتصادی رجحانات کے ساتھ جوڑنے کے ان کے منفرد انداز نے پہلے ہی ایسی تحریریں تیار کی ہیں جن کی سفارش کرنے سے میں خود کو روک نہیں سکتا۔\u003cbr\u003e\nیہ کتاب 20 مختصر ابواب پر مشتمل ہے، جس میں کہانیاں شامل ہیں جو مالی اور سرمایہ کاری کے اسباب بتاتی ہیں۔ کتاب کی بنیادی بات یہ ہے کہ پیسے کے ساتھ اچھا کام کرنے کا اس سے کوئی تعلق نہیں ہے کہ آپ کتنے ہوشیار ہیں اور ہر چیز کا تعلق آپ کے برتاؤ سے ہے۔ اپنی اس کتاب ” پیسے کی نفسیات میں دولت، لالچ اور خوشی کے بارے میں، ہاؤسل پیسے کے تئیں ہمارے رویے کو واضح کرنے کے لیے دلچسپ کہانیوں کا استعمال کرتے ہیں۔\u003cbr\u003e\nمورگن ان چند لکھاریوں میں سے ایک ہیں جو قارئین کے وقت کا شعور رکھتے ہیں ۔ کتاب مختصر ہے (250 صفحات سے کم ) اور نقطہ نظر وسیع تر ۔ یہ بات قابل فہم ہے کہ زیادہ تر قارئین کتابیں کیوں ختم نہیں کرتے ۔ ” پیسے کی نفسیات‘ ان چند کتابوں میں سے ایک ہے جو آپ متعدد بار پڑھیں گے۔ یہ کہا جاتا ہے کہ زیادہ تر کتابیں مضامین ہونے چاہئیں، زیادہ تر مضامین بلاگ پوسٹس ہونے چاہئیں، اور زیادہ تر بلاگ پوسٹس ٹویٹس ہونے چاہئیں ۔“\u003cbr\u003e\nمورگن ہاؤسل ان رویوں ، تجاویز اور نفسیاتی چالوں کے بارے میں لکھتے ہیں۔\u003cbr\u003e\n• اپنے سرمایہ کاری کے وقت میں اضافہ کریں! وقت نفع کو بڑھاتا\u003cbr\u003e\nہے اور نقصانات کو ہموار کرتا ہے۔\u003cbr\u003e\n• جانیں کہ آپ کون سا کھیل کھیل رہے ہیں ! اپنا موازنہ دوسروں سے نہ کریں! جانیں کہ آپ کے لیے کیا اہم ہے اور اسی کے مطابق اپنے مالی اہداف کی منصوبہ بندی کریں!\u003cbr\u003e\n• سب سے اہم چیز آپ کی بحث کی شرح ہے! یہ نہیں ہے کہ آپ کتنا کماتے ہیں ، اور نہ ہی آپ کی سرمایہ کاری کا منافع ۔ آپ اعلی آمدنی کے بغیر دولت بنا سکتے ہیں،لیکن اعلیٰ بچت کی شرح کے بغیر نہیں۔\u003cbr\u003e\n• آزادی آپ کو پیسے سے زیادہ خوش کرتی ہے! اپنا وقت حاصل کرنے کے لیے اپنے پیسے کا استعمال کریں۔\u003c\/div\u003e\n","brand":"SuperBooks Pakistan","offers":[{"title":"Default Title","offer_id":52782223229209,"sku":null,"price":1019.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3898\/0377\/files\/6389_photoroom_20240426_031918.jpg?v=1783429100"},{"product_id":"mahir-e-nafsiyat-ki-diary-ماہر-نفسیات-کی-ڈائری-by-cabir-chaudhary","title":"Mahir-e-Nafsiyat Ki Diary\/ ماہر نفسیات کی ڈائری by Cabir Chaudhary","description":"","brand":"SuperBooks Pakistan","offers":[{"title":"Default Title","offer_id":52782224015641,"sku":null,"price":1019.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3898\/0377\/files\/6390_photoroom_20240426_031852.jpg?v=1783429100"},{"product_id":"diwan-e-ghalib-دیوان-غالب-by-mirza-asadullah-khan-ghalib","title":"Diwan e Ghalib \/ دیوان غالب by Mirza Asadullah Khan Ghalib","description":"\u003cp\u003eThe best of Mirza Ghalib, one of the greatest Urdu poets, is presented in this compendium. Each of the 104 ghazals, 7 miscellaneous nazms, and 68 selected letters are presented in the original Urdu text, with a parallel translation in simple, lucid English, and a transliteration in Roman script for readers who are not familiar with Urdu in Persian script. A critical introduction to Ghalib's work, chronology of important events in his life, and bibliography are also provided.\u003c\/p\u003e\n","brand":"SuperBooks Pakistan","offers":[{"title":"Default Title","offer_id":52782224965913,"sku":null,"price":1019.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3898\/0377\/files\/6391_photoroom_20240426_031825.jpg?v=1783429101"},{"product_id":"gumaan-گمان-by-jaun-elia","title":"Gumaan \/ گمان by Jaun Elia","description":"\u003cp\u003eJaun Eliya's father Shafiq Hasan Eliya was deeply involved in art and literature. This literary environment modeled him along the same lines and he wrote his first Urdu couplet when he was just 8. He studied Arabic and Persian at a local madrasa in Amroha and also acquired great proficiency in English and small knowledge of Hebrew. After partition, Eliya migrated to Pakistan and settled in Karachi. Eliya was a prolific writer, but could not be convinced to publish his work. His first poetry collection \"Shayad\" was published when he was 60. The second collection of his poetry \"Yaanii\" was published posthumously in 2003 and third titled \"Gumaan\" in 2004. Jaun was also involved in translation, editing and other activities. He edited Urdu literature magazine \"Insha\" where he met another Urdu writer Zahida Hina and finally married her. Jaun and Zahida were divorced in mid-1980s. This left Jaun devastated and alone. He passed on November 8, 2002.\u003c\/p\u003e\n","brand":"SuperBooks Pakistan","offers":[{"title":"Default Title","offer_id":52782225785113,"sku":null,"price":1019.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3898\/0377\/files\/6392_photoroom_20240426_031727.jpg?v=1783429101"},{"product_id":"lekin-لیکن-by-jaun-elia","title":"Lekin \/ لیکن by Jaun Elia","description":"","brand":"SuperBooks Pakistan","offers":[{"title":"Default Title","offer_id":52782226702617,"sku":null,"price":1019.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3898\/0377\/files\/6393_photoroom_20240426_031656.jpg?v=1783429102"},{"product_id":"goya-گویا-by-jaun-elia","title":"Goya \/ گویا by Jaun Elia","description":"","brand":"SuperBooks Pakistan","offers":[{"title":"Default Title","offer_id":52782227685657,"sku":null,"price":1019.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3898\/0377\/files\/6394_photoroom_20240426_031613.jpg?v=1783429103"},{"product_id":"ishq-e-yaram-عشق-یارم-by-areej-shah","title":"ISHQ E YARAM - عشق یارم by AREEJ SHAH","description":"","brand":"SuperBooks Pakistan","offers":[{"title":"Default Title","offer_id":52782228472089,"sku":null,"price":2038.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3898\/0377\/files\/6396_photoroom_20240426_031509.jpg?v=1783429104"},{"product_id":"udaas-naslain-اداس-نسلیں-by-abdullah-hussein","title":"Udaas Naslain \/ اداس نسلیں by Abdullah Hussein","description":"\u003cdiv class=\"BookPageMetadataSection__description\" data-testid=\"description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large\" tabindex=\"-1\" data-testid=\"contentContainer\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cspan class=\"Formatted\"\u003eThis novel narrates about the different aspects of a generation. The novel is so exciting that the reader will love to read it more than once. Feudal system of undivided India, British, Hindu \u0026amp; Muslims are main characters of this novel.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"BookPageMetadataSection__genres\" data-testid=\"genresList\"\u003e\u003c\/div\u003e\n","brand":"SuperBooks Pakistan","offers":[{"title":"Default Title","offer_id":52782229356825,"sku":null,"price":2548.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3898\/0377\/files\/6397_photoroom_20240426_031422.jpg?v=1783429104"},{"product_id":"raja-gidh-راجه-گدھ-by-bano-qudsia","title":"Raja Gidh \/ راجه گدھ by Bano Qudsia","description":"\u003cp\u003eRaja Gidh (Urdu: راجه گدھ) by Bano Qudsia is one of the most widely read and acclaimed Urdu novels. Gidh is the Urdu word for a vulture and Raja is a Hindi synonym for king. The name anticipates the kingdom of vultures. In fact, parallel to the main plot of the novel, an allegorical story of such a kingdom is narrated. The metaphor of the vulture as an animal feeding mostly on the carcasses of dead animals is employed to portray the trespassing of ethical limits imposed by the society or by the religion.\u003c\/p\u003e\n\u003cp\u003eBano Qudsia has written this novel drawing on the religious concept of Haraam and Halaal. Many readers tend to interpret Raja Gidh as a sermon, in which Bano Qudsia puts forth her theory of hereditary transmission of Haraam genes. Naturally the plot is woven to support the thesis. In the opinion of many readers and critics she manages to convince them that the pursuance of Haraam, be it financial, moral or emotional, results in the deterioration of a person's normality in some sense. She seems to suggest that the abnormality is transferred genetically to the next generation.\u003c\/p\u003e\n\u003cp\u003eApart from the above implication the novel has many social, emotional and psychological aspects. The nostalgic narration of the historical Government College Lahore and of the Lawrence Garden Lahore lights upon the days of seventies and eighties.\u003c\/p\u003e\n\u003cp\u003eBano Qudsia is among those Urdu writers who would think ten times before writing a sentence. But she does not sacrifice the flow of the narrative anywhere in this novel. Her characters are not black and white ones as some of the critics would like to suggest. Every sensitive reader who has attended a college or a university in a Pakistani setting is bound to find some similarities between themselves and one of the characters.\u003c\/p\u003e\n\u003cp\u003ePlot: Seemin Shah, hailing from an upper middle class family, falls in love with her handsome class fellow Aftab in the MA Sociology class at Government College Lahore. Seemin is a modern and attractive urban girl and attracts most of her male class fellows, including the narrator (abdul)Qayyum and the young liberal professor Suhail. Aftab belongs to a Kashmiri business family. Though he also loves her, he can not rise above his family values and succumbs to his parent's pressure to marry someone against his wishes and leave for London to look after his family business. Now the long story of separation begins.\u003c\/p\u003e\n","brand":"SuperBooks Pakistan","offers":[{"title":"Default Title","offer_id":52782230274329,"sku":null,"price":1529.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3898\/0377\/files\/6398_photoroom_20240426_031356.jpg?v=1783429105"},{"product_id":"aik-mohabbat-sau-afsanay-byاشفاق-احمد","title":"Aik Mohabbat Sau Afsanay byاشفاق احمد","description":"","brand":"SuperBooks Pakistan","offers":[{"title":"Default Title","offer_id":52782231159065,"sku":null,"price":1223.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3898\/0377\/files\/6399_photoroom_20240426_031200.jpg?v=1783429105"},{"product_id":"shahabnama-شہاب-نامہ-by-qudratullah-shahab","title":"Shahabnama \/ شہاب نامہ BY Qudratullah Shahab","description":"\u003cp\u003eیہ کتاب قدرت اللہ شہاب کی خور نوشت ہے۔\u003cbr\u003e\nایک بھرپور زندگی کے ہنسنے ہنسانے، رونے رلانے والے واقعات کا حیرت ناک اور عبرتناک مرقع۔\u003cbr\u003e\nماضی اور حال کے آئینے میں پاکستان کے مستقبل کی عکاسی۔\u003cbr\u003e\nیہ کتاب سربراہوں کی کج رویوں، سیاست دانوں کی ہیرا پھیریوں، نوکر شاہی کی جی حضوریوں، بیوروکریٹس کی من مانیوں، انتظامیہ کی دھاندلیوں، سور معاشرے کی بے حسی کی بے لاگ داستان ہے۔ انگریز کا راج، ہندو کا سماج، سکھوں کا مزاج، مسلمانوں کا ٹمٹماتا ہوا چراغ، داخلہ اور خارجہ پالیسیوں کے لیل و نہار، با اعتماد اور نا قابلِ اعتماد \"دوست\" ممالک کے نقش و نگار، کشکولِ گدائی پر انحصار، محلاتی سازشوں اور آمریت کا جال،اقدار کا زوال،مارشل لاؤں کا جنجال، جہاد کشمیر اور جزوی آزادی، یو-این-او کی قراردادوں کی بے حرمتی اور بے ثباتی۔\u003cbr\u003e\nمسجد اقصیٰ کی ایک رات، دین مبین کی تجلیات، قلب و نظر کے مشاہدات، تزکیہ نفس کے معاملات۔\u003cbr\u003e\nکتاب کے آخر میں \"پاکستان کے بارے میں چند اندازے\" اور اسلام کے فیوض و برکات اور ذاتی مشاہدات شامل کرکے مصنف نے اس خود نوشت کو نیٔ جہت عطا کر دی ہے۔\u003c\/p\u003e\n","brand":"SuperBooks Pakistan","offers":[{"title":"Default Title","offer_id":52782232043801,"sku":null,"price":2548.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3898\/0377\/files\/6400_photoroom_20240426_030908.jpg?v=1783429106"},{"product_id":"mann-chalay-ka-sauda-من-چلے-کا-سودا-by-ashfaq-ahmed","title":"Mann Chalay Ka Sauda \/ من چلے کا سودا BY Ashfaq Ahmed","description":"\u003cp\u003eAn unforgettable spiritual journey! Undoubtedly, one of Ashfaq Ahmed's greatest works of literature. This drama will move you, inspire you, and probably even change your life.\u003c\/p\u003e\n","brand":"SuperBooks Pakistan","offers":[{"title":"Default Title","offer_id":52782233288985,"sku":null,"price":1529.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3898\/0377\/files\/6401_photoroom_20240426_030813.jpg?v=1783429107"},{"product_id":"peer-e-kamil-پیر-کامل-by-umera-ahmed-2","title":"Peer-e-Kamil\/پیر کامل by Umera Ahmed","description":"\u003cp\u003e\u003ci\u003ePeer-e-Kamil\u003c\/i\u003e (English: The Perfect Mentor) is a story focusing on a deviational sect which violates the finality of our Prophet (P.B.U.H) meanwhile, narrating a heart wrenching journey of two unhappy souls; Salaar Sikandar, a genius with an outstanding I.Q who has complicated queries about life and Imama Hashim, an ordinary girl with a stable family. Both are poles apart in terms of spiritual awakening. Destiny maneuvers their lives to cross each other’s paths, until Salaar falls in love with Imama after facing a horrifying experience that totally changes the course of his life.\u003cbr\u003e\nIt was published in Shuaa Digest from July 2003 to February 2004.\u003c\/p\u003e\n","brand":"SuperBooks Pakistan","offers":[{"title":"Default Title","offer_id":52782233649433,"sku":null,"price":2038.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3898\/0377\/files\/9338_photoroom_20231105_151125.jpg?v=1783429108"},{"product_id":"aks-عکس-by-umera-ahmed","title":"Aks\/عکس BY Umera Ahmed","description":"\u003cp\u003eIn a game of chess, the queen is the most powerful piece, yet the whole game of chess is about the king’s show of power – his absolute success, where he captures the other king and declares check mate. 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